Customizable Toggles for Campaign Clustering
under review
R
Restream user
🧩 Problem
As campaign volume increases across clients and teams, the current campaign view becomes cluttered and hard to manage. Users need a way to structure campaigns meaningfully—not just by status (e.g. active/paused), but by:
- Campaign type
- Hypotheses being tested
- A/B testing groups
- Archived or legacy campaigns
Right now, there’s no native way to organize or isolate campaigns beyond sorting by time or manually scrolling.
✅ Proposal
Introduce a toggle/cluster system at the top of the campaign view that allows users to:
Create and rename custom campaign groups (toggles) such as:
- “A/B Test Variant A”
- “Jobsignal Campaigns”
- “Old Campaigns”
- “Partner Outreach”
Assign campaigns manually or via rules (e.g. automation for “Old Campaigns”)
Switch between views with a single click
🧠 Smart Defaults (System Suggestions)
A toggle called “Old Campaigns”:
- Automatically includes all paused campaigns older than 30 days
- Excludes campaigns already assigned to a custom toggle (e.g. A/B test)
Default toggles could include:
- “All Campaigns” (master view)
- “Active Now”
- “Old Campaigns”
- “Unassigned”
🛠 Functionality & Scope
✅ Create & rename toggles (with emoji or icons optionally)
✅ Drag & drop campaigns into toggles (manual assignment)
✅ Automation rules (e.g. age-based, paused-status, campaign tags)
✅ “Sticky” toggle view (persists last view)
✅ Toggle filtering should not affect campaign logic or performance
(Optional) Integration with A/B testing module for visual grouping
✨ Benefits
🔍 Clarity & focus when reviewing or optimizing campaigns
🧪 Better visibility for hypothesis-based testing
🗃️ Simplifies account hygiene (archiving old or irrelevant campaigns)
🧠 Enables cross-team collaboration, where naming conventions reflect strategy (e.g., “Marketing Experiments Q4”)
Pavel Burdeinyi [PM]
marked this post as
under review